Matt Whitehurst – Co-Founder, Director

I’m a co-founder of The Kit Foundation (formerlyKit UP) and CEO of Code Name Max. My sister, Shelli Whitehurst (original Co Founder), courageously fought Stage 4 Breast Cancer until she passed away in July 2017. I am passionate about making sure that Shelli and Dylan from Feel Creative’s idea continues and everyone diagnosed with Cancer is treated in style.

I have over 15 years in marking and creating. Specializing in all aspects of the creative execution – product design, print, digital, photography and film. Yes I can make the logo bigger.


Dylan Kemp – Co-Founder, Strategy

As co-founder & Strategy Director at Feel Creative I am focused on identifying emerging technology, behaviour, and business trends. My passion is in disrupting traditional approaches to design, business and fundraising.


Chris Hang – Co-Founder, Tech Lead

As a co-founder of the original KitUp and Technical Director at Feel I’ve had 15 years experience with researching, developing, and deploying mobile and web applications for national and international clients. I have a passion for emergent technologies, user experience, and social enterprises.