When Shelli Whitehurst heard the words ‘you have cancer’ she went from successful businesswoman to cancer patient in a matter of minutes. Now she has developed a product that is set to make cancer treatment for the world’s 14-million-plus sufferers a more dignified and bearable experience.
Called Kit for Cancer, the luxurious care package is filled with practical items useful for people undergoing chemotherapy.
Shelli said Kit for Cancer has been curated by current and former cancer patients and is designed to support people from the moment they are diagnosed to the ‘next,’ by providing the essentials to assist them through the discomfort of treatment.
“Cancer is ugly, but that doesn’t mean the treatment process has to be,” Shelli says.
“There are so many things people don’t think of when they are about to undergo chemo; how their taste buds will change, how their skin will become sensitive and irritated, and how they will become extremely tired.”
People undergoing chemotherapy experience many side effects on top of the noticeable hair loss – Kit For Cancer contains a collection of products to aid in relief of these symptoms.
Shelli says although everyone is geared towards raising money for future cancer research, the current patients can be forgotten, when they are just as important.
“KIT is the first sentimental gesture that is actually geared towards getting people through the daily regime of treatment,” Shelli says.
How Kit For Cancer works
- Buy one for someone that has been diagnosed with cancer
- Pay it forward to someone who needs one
- Corporate Opportunities – buy KITs in bulk and come on a KIT mission with us and give them out.
- Corporate Social Responsibility – where KITs can be inbuilt into the company so that when a staff member or a staff members family is diagnosed a KIT is automatically sent to them.
KIT donates 30 per cent of its profits.
Profits go towards cancer support charities.
We rely on brand partners donating products to help fill Kit. Our current partners include: Chemist Warehouse, Burt’s Bees, Frank Green, Rogerson Kenny & Associates, Oral 7 and Wilson Storage.
About Shelli Whitehurst
As co-founder of KIT for CANCER and CEO of Code Name Max, Shelli has over 20 years experience working with international clients. She is an entrepreneur who has a reputation for assembling teams that strategise, develop and deliver solutions for brands in the digital marketing space.
Co-founder of the Australian social enterprise KIT for CANCER, Shelli was diagnosed with Stage 4 bilateral breast cancer aged 39 and is passionate about helping the hundreds of millions of cancer patients that will come after her.
KitUp is a socially responsible, development agency focused on products and services that contribute to the betterment of the world. Its founders consist of executives from numerous marketing, advertising and development agencies.
In addition, KitUp boasts an impressive advisory board filled with surgeons, non-profit directors and executives from large organisations worldwide. KitUp is based in Sydney, Australia, with satellite offices in New York.